Jobsintown.de, a German online recruitment website, ran a campaign back in 2006 that won many advertising/marketing awards. The agency Scholz & Friends, Berlin came up with the concept and slogan for the campaign “Life’s too short for the wrong job”.  The concept of the advertising campaign was to introduce the idea that there are people behind these machines that are hard at work in cramped spaces.

(via helloyoucreatives)

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